The world is increasingly adopting a self-sufficient societal model where each individual is striving to be equipped with basic skills to help themselves out in most situations. Buying a property is no different. Compared to a time when people mainly had to rely on personal connections to buy real estate, individuals of this century have greater access to information that enables them to conduct real estate dealings easily.
Yet, the importance of real estate agents and their expertise has not gotten any dimmer.
Despite individuals being able to find properties through a real estate platform independently, estate agents are still very relevant in this decade. While this observation may appear paradoxical, there are mainly two reasons why this is occurring:
1. Not all individuals know how to use real estate apps optimally.
2. Many agents know how to use them better than the rest of the population.
Here are some ways in which real estate agents are able to utilize real estate apps better:
Careful selection of the platform:
No two real estate apps are created equal. Most individual buyers and sellers tend to gravitate toward apps that are more popular without even checking whether the platform offers all the features they need. Conversely, agents have a more targeted approach, where they select a platform that best aligns with the needs of most of their clients. For instance, if most clients are interested in properties of Gurgaon maps, agents can only use those apps that have high traffic from Gurgaon. The additional time spent finding a reliable platform eventually pays off by helping agents find matches for their clients faster. This results in buyers and sellers finalizing a deal much more quickly through an agent than they would independently.
Additionally, there are apps that are more focused on agents and builders than individual buyers and sellers. Access to a B2B real estate agent app would either be difficult or inefficient for individual property buyers and sellers. But for real estate agents, such focused apps could be a goldmine for facilitating deals quickly. Since these apps mainly comprise agents and builders, agents can connect with clients quickly.
Access to Premium features:
Most real estate apps offer premium features for a fee. The high cost of the membership or subscription fee may not be justified for one-time users, like independent buyers or sellers, who want to advertise one or two investment properties. On the other hand, premium plans can be more suited to agents who handle real estate dealings for many clients. Premium features can enable access to more advanced features for efficient prospect matching.
Quick identification of pitfalls:
A significant advantage that agents get, courtesy of their experience in the real estate marketplace, is the ability to distinguish between spam and genuine listings easily. Unlike most individual buyers and sellers, agents look beyond unusually low property prices and other basic red flags. Rather, they investigate details like RERA registration or active legal disputes, which may later be problematic for their clients.
Thus, agents tend to prefer a broker app that verifies these details for every listing. Individual buyers or sellers may not have this keen eye, resulting in them engaging with deceptive real estate advertisers. This would eventually result in a negative experience with using real estate apps.
Creation of high-quality real estate listings:
Listings, which include pictures, textual details and other relevant information, should be high in quality for prospective buyers to shortlist a property. However, a challenge that many independent property advertisers face is the inability to create high-quality listings. This could be due to having to invest significantly in design and editing. This problem doesn’t quite exist among most agents, who often employ a team of their own. Some agents may even agree to create listings from scratch for all their clients. Professionally made listings are more likely to drive successful deals because designers are usually aware of what appeals to the majority.
The crux:
Independent buyers and sellers are generally aware of the basic features of real estate apps, but agents seek information beyond that. In addition to streamlining communication with clients, real estate agents also use property apps to match buyers and sellers faster. Many agents even go a step ahead to ensure the genuineness experience, and both the customer and agent eventually end up with a deal that impresses them.
of all the listings they show to the client. Elimination of misinformation elevates customer